The looming deadline and goal is a key element of a Kickstarter campaign. It’s quite reminiscent of this magazine cover:
The countdown clock on the campaign provides urgency. Act now and get as many people as we can to help us! Save the dog! It’s no wonder that many projects are saved in the final hours. It plays us so well.
I’ve heard some people criticize Patreon for not having that sense of urgency. No ticking time bomb of doom. No dog with a gun to his head. I can always give later. They will still be there.
Yes, Patreon is a very different business model (one could say more responsible, but I don’t want to start that fight… today), but while urgency is not built-in, it doesn’t mean you can’t create it.
To that end, I’m running an experiment. When we created our Patreon account, I set a goal of $1000 to add an original story to each new issue. That still stands. What I’ve done is created two new time-sensitive goals:
- $500 – New story in every other issue – Must be reached by 6/30/14
- $750 – New story in three of every four issues – Must be reached by 8/31/14
Let’s see if urgency is as much a thing as people think. If so, maybe we can encourage them to include a ticking time-bomb of doom option for goals.
Our Patreon page is available at: http://patreon.com/clarkesworld