I haven’t posted the results of my previous ebook pricing experiment because enough people convinced me to follow it up with a second experiment at $1.99 in a wider range of venues.
This month, Issue 55 has been available for $1.99 at Amazon, B&N, direct from us, Wizard’s Tower, and Weightless Books and despite reader feedback indicating that it was the correct price point, the response hasn’t scaled well with the data from our previous price points of $2.99 and 99 cents.
It has been pointed out to me that I did a lot more marketing on the 99 cent special than I did for the $1.99 special, so I thought I’d remind people about it and ask that everyone to keep spreading the word. If I can give any preview data away, it is that marketing is crucial and word-of-mouth is the most powerful tool we have. (no big surprise there)
By the way, I left issue 54 at 99 cents on Amazon and B&N this month… that was a third (and final) experiment.
Thanks to everyone that has helped, shared, or purchased. I look forward to sharing the results of my research.
scottakennedy
Is there any venue that is a preferred purchase to you (i.e., direct as oppossed to Amazon) or is part of this experiment just seeing where the sales hit. FYI for your data, I purchased issue 54 at B&N to get the issue in epub format, as I read ebooks with Mozilla on a netbook rather than a dedicated ereader.
wyrmadmin
People should shop at the venue they are most comfortable with. We’re even open to suggestions when it comes to new outlets. We do, however, make more on the epub and mobi/kindle sales purchased directly from us at the Wyrm Ebookstore.